Word: shrum
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
With help from Deputy Campaign Manager Joe Trippi, Political Consultant Bob Shrum, 44, an intense and brilliant veteran wordsmith in four presidential campaigns, went to work on a television ad that would bring Gephardt's theme to life. It showed a stern-looking Gephardt promising to force the Koreans to reduce tariffs on American cars, or "they'll soon learn how many Americans will pay $48,000 for a Hyundai." The spot hit the air in Iowa the day after Christmas and grabbed viewers by the collar. "What the TV did was punch through what I'd been saying...
...stuck close to home, exciting speculation even as he shied from the fray. But this Monday he goes to New Orleans and next week to Florida, and he plans further appearances this spring in New Hampshire and Iowa. He has met privately with top national strategists, among them Bob Shrum, Ted Kennedy's former word wizard, and Gerald Rafshoon, Jimmy Carter's media adviser...
...organization good-naturedly invited the Massachusetts liberal to speak at Liberty Baptist College, the group's education stronghold in Lynchburg, Va. Although Kennedy got along well personally with Falwell, he strongly challenged the views of his hosts in an excellent speech (largely written by his press secretary, Robert Shrum). Said Kennedy: "The controversy about the Moral Majority arises not only from its views, but from its name-which, in the minds of many, seems to imply that only one set of public policies is moral and only one majority can possibly be right." He added, "If the right...
...June, before Massachusetts Senator Edward Kennedy emceed a fund-raising "roast" of Arizona Congressman Morris Udall-who is renowned as a Washington wit-Kennedy's press secretary, Robert Shrum, asked Drayne and Mankiewicz for some gags. They helped Kennedy steal the show from the five Democratic hopefuls on the dais. Kennedy poked fun at Rollings' heavy Southern accent ("the only non-English-speaking candidate ever to run for President"). And he flicked a good jab at the easiest mark in town, urging that Interior Secretary James Watt be thrown to the wolves "while there are still some wolves...
...outsiders contribute jokes-the White House solicits from Bob Hope's stable, and Tonight Show Writer Ray Siller feeds gags to Vice President George Bush-but inoffensive insiders seem to have the real knack. "Some Hollywood gagwriters are good with political humor," says Shrum, "but most are not. The people here know the limits...