Word: shrum
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...always been a supporter of public financing. Dean, flush with cash, was going to spend as much as he could in Iowa. Kerry, broke, needed to compete. He overhauled his stump speech and, in doing so, resolved an endless staff argument about how to deal with Dean. "Bob Shrum was on one side," says Cherny, referring to the famous, infamous political consultant, "and all the rest of us were on the other. And Shrum was right. He said that if you attack Dean in a multicandidate field, 'you wind up with John Edwards as the nominee...
...Shrum had also opposed a Cherny attempt to slip an attack on Bush--for the President's puerile "Bring 'em on" challenge to the Iraqi insurgents--into Kerry's September announcement speech. Now the candidate decided to bring it back as part of a lacerating attack on the President, and it became the Kerry campaign's signature. He launched the new speech at the Iowa Jefferson-Jackson dinner on Nov. 15, which marked the rebirth of his campaign. "Suddenly, the decision-making process was incredibly crisp," says a staff member. "It was like dealing with a different...
Kerry's toughest political battle, at least until now, was his 1996 fight for re-election against Massachusetts' popular Republican Governor William Weld. That election drew into Kerry's world the storied, sharp-elbowed media consultant Bob Shrum, who toughened Kerry's ads and message. Shrum made his name as a speechwriter for Edward Kennedy's failed 1980 presidential campaign, and no Democrat who was there will ever forget how Kennedy brought down the house at the Democratic Convention that year with the Shrum-crafted line that "the dream shall never die." It's that kind of magic candidates...
...shut out by her predecessor, Jim Jordan, who had made no secret of the fact that he regarded most of them as small-time hacks. They held Jordan in equal regard and let Kerry know at every back-channel opportunity. Jordan had also butted heads with media consultant Bob Shrum, who has rarely been on the losing side of an internal battle...
...nomination, and Cahill takes nothing for granted. "The thing that is so clear about this election cycle is that you just have to keep on keeping on, because who knows what is going to happen?" she says, flicking into the trash one of the Nicorette gum wrappers that Shrum is always leaving around her office. "It's the completely unglamorous fundamentals...