Word: shrum
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Coincidentally, they who share a message also share a political consultant, and his name is Robert M. Shrum. He is the most powerful, most influential voice inside Democratic politics—and with the (big) exception of Clinton’s presidential campaigns, has almost exclusively written the national Democratic script for two decades...
...Shrum carries a colorful political history: A Harvard Law School graduate, he was principal speechwriter to former South Dakota Sen. George S. McGovern in his 1972 presidential run. Fired after 10 days on the only successful presidential campaign for which he has ever worked (Jimmy Carter’s in 1976), Shrum trashed the candidate on his way out. After finding a permanent home as the top wordsmith for Sen. Edward M. Kennedy ’54-’56, D-Mass., Shrum opened a wildly lucrative political consulting shop noted more for its consistency than its batting average...
...reliable, but they are poison to spontaneity. They can tell a candidate a lot about what the public thinks it wants to hear but nothing at all about how to lead. And the public has begun to catch on. "People understand what shrink-wrapped language sounds like," says Bob Shrum, who was Gore's consultant in 2000 and is Kerry's for 2004. "They want to feel that politicians are speaking directly to them, without marketing or intermediaries. This was a real strength Bush and McCain had in 2000. They didn't talk like the usual Republicans. Bush talked about...
...pedestrian application of Shrum's art that has created a generation of strait-jacketed Democrats who think small, who sound as if they were animatronic, who are willing to bend themselves into pretzels for the love of frenzied, myopic special interests, who think that smart politics means complaining about the cost of Bush's trip to the U.S.S. Abraham Lincoln rather than finding some alternative and more inspirational way to capture the public's attention. If the Democrats want to transcend their perpetual pickiness, their inability to rise above the bite-size, they are going to have to find...
...Social Security and Medicare trust funds and wondering whether Medicare will pay for their prescription drugs. Across the country, state employee pension funds are hemorrhaging because of their Enron investments. "Enron has the ability to color a broad range of issues," consultants James Carville, Stan Greenberg and Bob Shrum wrote in a memo to Democrats last week. "The more people hear, the more corrosive it becomes...