Word: shrunk
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Dates: during 1990-1999
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Another reason for the energetic revival of libraries is that as city budgets have shrunk, library administrators and staffers have become more aggressive advocates. Once satisfied to stamp books and shush noisy patrons, librarians now write grant proposals, chat up community leaders and campaign for bond issues. Image is important. In 1988 the Public Library Association named its first ever marketing director in an effort to improve "customer" relations. "We're mobilizing our constituency," explains P.L.A. president Sarah Long. "We're targeting areas for special services...