Word: shtick
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Dates: during 2000-2009
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What does it mean that one of the most outspoken critics of American gender stereotypes has come to embrace those stereotypes with sweet sincerity? For one thing, it means that the counter-culture shtick isn't selling anymore. We are back to the age of boy-bands, homogeneity and Gap uniform-like clothing. The hard-core rappers of the late '80s are gone--now you're more likely to hear rappers endorsing their favorite type of soft drink than saying, "Kill the pigs." The pre-teen girls that used to scream themselves hoarse at Hole concerts are now shrieking...