Word: shuangyan
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With such struggles behind him, Bu continued to revitalize the company. He has introduced benefits like subsidized housing, and even composed a company song. Now he is working on marketing approaches that have included adding new colors and giving Haiyan shuts their first brand names: Tangren (Tang Dynasty Man), Shuangyan (Double Swallow) and Sanmao (a character in a popular cartoon strip). Says Bu: "When I die, I want no wreaths, just the logos of these shirt brands placed on my box of ashes...
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