Word: shubert
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...Shubert, 74, who likes plenty of publicity for his 16 Broadway playhouses, was still being shy about his private life. It took a Reno divorce last September to disclose the fact that he had been married for twelve years to former Actress Marcella Swanson, some 30 years his junior. When newsmen learned last week that Shubert had remarried Marcella in February, again in secret, he informed a reporter: "I have no objection to your printing that it is an authentic rumor...
...want to measure how much things have changed since Sidney Howard's play, "They Knew What They Wanted," won the Pulitzer prize in the late Twenties, go to the Shubert and see its revival with Paul Muni. In his preface Howard claims timelessness for his play, since "it is shamelessly, consciously, and even proudly derived from the legend of Tristram and Yseult...
Things really began to look up for the 1948-9 season when the Shubert brothers (who own every legitimate theater in Boston but one) offered their seldom-used Copley to the new organization at a reasonable cost...
From his twelve-by-twelve office in the Shubert Theater, Lee (Broadway's most famous "bachelor" until his secret wedding came out when he was sued recently for divorce) manages the Manhattan dominion of the empire, while Jake tends more to the colonies. They often work together on producing, have turned out as many as 16 shows in one season. Their formula: "All plays have to have love interest. If you have no love interest, you have no play...
...their booking arm has tightened its hold, the Shuberts' producing arm has become almost completely lax. This year they have produced only one show. They prefer-and are usually able-to fill their theaters with hits by other producers, turn out their own shows only when there are not enough to go around. Now, with theaters scarce, they get rentals of 35% of gross receipts, and up. With all their houses occupied by hits or near-misses, Shubert theaters are taking in money at the rate of $60 million a year...