Word: shubertism
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Will the Argentine Supplant Balieff and King Tut in Popular Favor? It is a subconscious maxim with Mr. Lee Shubert, Mr. George White and Mr. Florenz Ziegfeld that " - the things you will learn from the yellow an' brown They'll 'elp you a lot with the white." They seek glittering material for their revues from the life of other worlds. Their stages became hothouses where strange exotic plants, emerald, gold and scarlet, are bought across the seas for a brief blossoming. For 20 years American producing gardeners have been transplanting color, sound and movement - so great...
Visiting critics, dramatic and sporting, acted as though they had seen the Moscow Art Theatre. Columns of frenzied adjectives flashed eastward. For two weeks the adjectives knocked around the managers' offices. Suddenly they penetrated three heads at once. Almost simultaneously Florenz Ziegfeld, Lee Shubert and Irving Berlin started burning the Western wires with gold-leaf offers for Patricia's pilgrimage to Broadway...
...Winter Garden installed a roof removable by levers from the stage. By this means have the Messrs. Shubert achieved perfect theatre ventilation for the Passing Show...
...productions of the Shuberl operetta Blossom Time are now running simultaneously in Manhattan- one at the 44th Street Theatre, the other at the Shubert. Why? Well, the Shuberts say that they want to present Blossom Time in London and they just can't decide upon the exact personnel. So ballots listing the cast of both companies are distributed at both performances among the audience who are invited to vote as to who they think should travel over the water. The Shuberts have apologized to the Chicago Evening Post. You see, they thought that the Post's dramatic critic...
...play. Somebody--evidently the body politic of the Hasty Pudding--said "let's not be content with the average performance. Let's not aim to compete with the Mask and Wig and the Triangle--not just yet. But let's entertain. Let's not try to imitate a Shubert revue. Let's jimmy up a show, give everybody a whack at it, get a competent coach, do what he says, and have an awful lot of fun doing it." The proof of the Pudding was the eating last night. It was a little more savory, a great deal smoother...