Word: shubertism
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...first starveling years, while Silverman feuded with the powerful theatrical houses of Shubert and Albee, actors shied away from his columns (if they bought space, they might get fired). But in dingy dressing rooms and rocking tourist sleepers, Variety became the hometown paper of every vaudevillager whose slanguage it spoke. Sime Silverman kept it a jump ahead of the sheriff and ahead of the times, managed to shift its accent to the movies long before vaudeville died...
This artistic integrity--rarely to be found in the theatrical world-may spell the doom of the production financially. For the opinion of the Shubert's audience Wednesday seemed to be a conglomerate lack of understanding, appreciation, or even interest, all of which seems to point away from the direction of box office success...
Still rough in spots, "You Touched Me" has great potentialities as a valid hit-- and not just a box-office hit. Changes are in the offing: "A Muscle Dancer" is mentioned on the program but never appears--the man in the Shubert's front office said, "See the play in New York; he'll be in it then...
Premiered at the Shubert Theater Monday night, "Mr. Strauss Goes to Boston" offered at most a pleasing array of music, humor, and color. Leonard Levinson's flimsy book was rescued to some extent by the lively and semi-original three-quarter time music of Robert Stolz, who conducted a well-trained and inspired orchestra. It was, however, the superb coloratura soprano of Virginia MacWatters which turned the otherwise insipid show into what might well...
...Harvardman of a pre-war day might have written in his dairy at the end of an average day: "Up betimes at noon; Luncheon at the Signet; a drive in the country with Miss Robbins dinner at the Cock Horse; opening at the Shubert beastly dull; drinks at the Ritz bar, and so to bed." Summer '49 will duly inscribe: "Up at eight for breakfast; thence to Bio D, from there to Ec A, and finally to Dr. Finer's Gov 1 lecture; lunch in the House; sculling on the Charles most of the afternoon; dinner in the House; studied...