Word: shucksã
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Dates: during 2003-2003
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These stars embrace their girl or boy-next-door image and successfully market such “aw shucks?? qualities to tweens and tween parents alike. They know to tread lightly on the teen waters, with each media move strategically planned by a legion of media managers—sponsor a milk or Pepsi ad, yes; appear in a racy, possibly cleavage-exposing Guess Jeans spread, no. Over the course of a year these tweens save whales, design clothing lines, tour for their albums, promote new movies, pose for magazine covers and appear at see-and-be-seen...
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