Word: shugairi
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Dates: during 2000-2009
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Even in Saudi Arabia, the most rigid Muslim state, the soft revolution is transforming public discourse. Consider Ahmad al-Shugairi, who worked in his family business until a friend recruited him in 2002 for a television program called Yallah Shabab (Hey, Young People). Al-Shugairi ended up as the host. Although he never had formal religious training, al-Shugairi quickly became one of the most popular TV preachers, broadcast by satellite to an audience across the Middle East and watched on YouTube. "The show explained that you could be a good Muslim and yet enjoy life," says Kaswara al-Khatib...
...Shugairi began a TV series called Thoughts during the holy month of Ramadan, focusing on the practical problems of contemporary Muslim life, from cleanliness to charity. Sometimes clad in jeans and at other times a white Saudi robe and headdress, he often speaks informally from a couch. "I'm not reinventing the wheel or the faith," al-Shugairi explains in Jidda's Andalus Café, which he opened for the young. "But there is a need for someone to talk common sense." (See pictures of Ramadan...
...Shugairi's own life mirrors the experimentation and evolution of many young Muslims. In the 1990s, he says, he bounced from "extreme pleasure" as a college student in California to "extreme belief." The shock of Sept. 11, an attack whose perpetrators were mostly Saudi, steered him to the middle...
Traditional clerics deride al-Shugairi, 35, and other televangelists for preaching "easy Islam," "yuppie Islam," even "Western Islam." But his message actually reflects a deepening conservatism in the Islamic world, even as activists use contemporary examples and modern technology to make their case. One of al-Shugairi's programs on happiness focused on Elvis Presley, a man with fame, talent and fortune but who died young. Life without deep spirituality, al-Shugairi preaches, is empty...
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