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...cereal a year. Cheerios is WIC's No. 1 cereal, and in 1985 it was reformulated with more iron, specifically so that it could qualify for the program. So General Mills Inc., Cheerios' manufacturer, is preparing for a fight in Congress to save its sales. Says Craig Shulstad, of General Mills: "If the program is turned over to the states, the nutritional criteria could be abolished or watered down, and the integrity of the program could be lost...

Author: /time Magazine | Title: THE POLITICS OF CEREAL: WHEN SUGAR ISN'T SWEET | 4/3/1995 | See Source »

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