Word: shuron
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Dates: during 1942-1942
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...instance, he said absolutely nothing to imply that "Accurate vision without eyestrain is of front-line importance," or even that "best performance comes from Shuron Shurset Full-Vue glasses of Quality Beyond Question." And he left it for some enlightened advertising manager to warn: "Don't be a Public Enemy. Be patriotic and smother sneezes with Kleenex...
...situation when Shuron Shurset, Kleenex, Dr. West, and other who are equally busy in these troubled times, must make patriotism real and functional. It isn't until one uses deodorants "under arms for a nation under arms" that the term so flatly defined by Mr. Webster takes on true meaning. It is only when the Mum Company asks: "Are you your own fifth columnist? Do you sabotage your personal attractiveness with underarm perspiration on short wave broadcasts?" that the word becomes utterly challenging...
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