Word: shuttlecock
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...under a five-year contract with the brand). But it still maintains its value-for-money approach to marketing - recently making a big push, for example, into badminton, a sport largely ignored in the West but played and watched by some 300 million Chinese. Li Ning - sponsored shuttlecock star Lin Dan graces billboards and TV ads around China, and the firm opened a "badminton paradise" last year in Singapore, its first international outlet. Although badminton won't feature as prominently in its first American shop, which opened in January, the firm's determination to bring its game...
...hard to describe just how adored this shuttlecock master is in China, where badminton is followed with the kind of passion Americans reserve for basketball or baseball. Sporting a coxcomb of spiky hair and stylish sideburns, Lin goes by the nickname Super Dan - pronounced "dahn," not like the shortened version of Daniel. After striking gold, the 24-year-old circled the stadium with a Chinese flag fluttering from his shoulders, like Superman with his cape...
...precinct in Kabal. In Kalam village, Dr. Fazli Raziq's barber disappeared, driven out of business by a new edict prohibiting men from shaving their beards. Fazli's wife, Zaibi, stopped leaving the house, preferring to stay inside rather than replace her headscarf with the freshly mandated shuttlecock burqa that left only a mesh opening for the eyes. Then militants threatened to bomb their daughter's school. All in all, five out of seven subdistricts - some 68 villages - in this picturesque valley 100 miles (160 km) from the capital are under the control of an extremist group that has torched...
...economic razzle-dazzle and throngs of striving entrepreneurs, the city is defined by its intimate sense of neighborhood, what Girard calls its "lived-in-ness." Walk Shanghai's alleyways at night and inhale the smell of braised pork wafting out of a communal kitchen, hear the slap of a shuttlecock struck by a pajama-clad girl, catch a glimpse of a chandelier in a threadbare bedroom-once part of a ballroom in some silk merchant's mansion, now subdivided to house a dozen families. Yet I know this Shanghai-my Shanghai, Girard's Shanghai-is vanishing. All that will...
...morning six years ago at his desert home in Mojave, Calif., with a heat-beating idea no one had considered before: Why not build a space plane with wings that hinge up at its highest altitude, creating a feathering effect so it floats gently back to Earth like a shuttlecock in a game of badminton? Rutan quickly sketched out his idea and started showing it around...