Word: shwayder
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...first half was all defense. Led by goalie Jim Sawhill, fullback Mike Tobias, and halfbacks Bruce Goodman, Mike Shwayder, and Steve Goheen, the Crimson kept the ball out of its territory for most of the half...
...despite fine play from Shwayder, Browne, and Jerry Montero, the offense could not generate a score...
Brothers on a Plank. Samsonite still bears the image of Biblicist Jesse Shwayder, who founded it in 1910 with $3,500. He brought his four brothers into the firm, introduced plywood-frame luggage and emphasized its strength with advertising that pictured the five Shwayder brothers standing on a plank supported only by a piece of their luggage. Shwayder retired in 1962, turned over control of the family-owned corporation to his son King David Shwayder and two able sons-in-law. Now 83, he still calls to offer them ideas...
...Some of the pieces are not available to the public: Samsonite makes special luggage for such firms as Ampex and IBM, turns out the special navy-blue bags that all United Air Lines stewardesses are required to use. Added up, Samsonite's popularity seems to show that Jesse Shwayder's choice of names was more than a mere boast...
Such constant pressure from home and office is bound to take its toll on even the strongest salesman. Many firms have learned that for best results incentive programs cannot be pushed constantly. Says Emmett H. Heitler, general manager of Denver's Shwayder Bros., Inc., makers of Samsonite luggage: "We don't have incentive programs more than twice a year because we don't want our men under the gun too often." "You can carry this business of pounding away at a salesman too far," says Republic Steel's General Sales Manager L. S. Hamaker...