Word: si
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While many children's publications do not accept advertising, others see strong commercial opportunity in young readers. SPORTS ILLUSTRATED publisher Donald Barr calculates that children between the ages of nine and twelve spend $5 billion annually and influence their parents' spending of $40 billion more. SI FOR KIDS, which has sold $7.5 million in advertising since its January debut, distributes 250,000 copies of each monthly issue free to 1,200 underfunded schools in the U.S. to encourage literacy...
...flight attendants beats you to the microphone, you'll have to keep the passengers entertained with the world-famous, flight attendant shuffle. First, swing your arms round and round. Point them up and to the ground. Grab a mask and cover your nose. Now it's time to do-si...
...overwhelming success of SI's swimsuit issue, which is celebrating its 25th anniversary this year, has forced all other sports magazines on the stands to follow in this ludicrous trend...
...publicity is as huge as the issue itself. A giant poster of last year's SI cover girl Elle Macpherson has been hanging in the window of Out of Town News for the past week. The last issue to command such attention was not about the Olympics but featured Elle's 1988 photo session in Florida...
Young Guns: Junior C.J. Young will be making a repeat appearance in Sports Illustrated--Young's mug was featured in the "Faces in the Crowd" section of the current (January 16) edition of SI...