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...THEN THERE'S all this fuss over whether SI ought to be involved in the swimsuit business...

Author: By Jeffery A. Zucker, | Title: What Is So Exciting? | 2/12/1986 | See Source »

...Sports Illustrated sold eight times as many copies of this issue than it usally does. Ever seen Elle Macpherson on the cover of SI before? Ever seen anyone like Elle Macpherson on the cover of SI before? Wearing what she was wearing...

Author: By Jeffery A. Zucker, | Title: What Is So Exciting? | 2/12/1986 | See Source »

Sure, the content and popularity of the issue says something about today's society. Maybe it is something we ought to be worried about. But why pick on SI...

Author: By Jeffery A. Zucker, | Title: What Is So Exciting? | 2/12/1986 | See Source »

...SI is making a statement--and not about swimwear...

Author: By Jeffery A. Zucker, | Title: What Is So Exciting? | 2/12/1986 | See Source »

AFTER ALL, SI'S swimsuit issue comes only once a year, and this year's edition--set in Bora Bora--is anything but Bora-Boring...

Author: By Jeffery A. Zucker, | Title: What Is So Exciting? | 2/12/1986 | See Source »

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