Word: si
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...training films for the Government. He does his 10-to-45-minute shorts at the rate of about 20 a year (at a cost to the sponsor of $50,000 to $300,000 each) for such varied industrial giants as General Electric (A Is for Atom), United Fruit (Bananas? Si, Señor), American Telephone & Telegraph (The Voice Beneath the Sea), Du Pont (The Spray's the Thing), the New York Stock Exchange (What Makes Us Tick). Sutherland gets his client's point of view across with suave indirection. He has found it no easy job persuading tycoons...
...Angeles' Ramo-Wooldridge is a perfect example of the way in which brilliant, little-known scientists are shooting up from obscurity to fame and sizable fortunes in the new age of electronics. The only atypical thing about Ramo-Wooldridge and its founders, Dean Wooldridge and Si Ramo, is the scope of their job and the size of their success...
...Payoff. The payoff for supplying the glue is growth and profits. The first headquarters of R-W was a one-room office in Los Angeles (now a barbershop), with a card table, a chair, a telephone, a rented typewriter. "When we started," says Si Ramo, "we thought that maybe, if we were greatly successful, we might eventually have a staff of 150 people." By last week R-W's security guards alone numbered 162, its total staff 3,040. From the original room the plant has expanded to 450,000 sq. ft. of modern buildings. This year...
...jacket, climbs into one of his sports cars, and drives into Rabat to look around. He is a confirmed sidewalk superintendent, often stops to watch workmen putting up a new building. Audiences take up most of the rest of the morning. In the afternoon, the Sultan confers with Premier Si M'Barek ben Mustapha el Bekkai, a onetime lieutenant colonel in the French cavalry who lost a leg in the Ardennes. After dinner, the Sultan usually works until midnight, often dealing with the affairs of his personal fortune, which is estimated to run into several millions...
...iron and copper out of Mauritania and western Algeria, they would like to go through Morocco, and to do that they need good relations with the kingdom they recently freed. Fortnight ago the Moroccan government officially asked France to negotiate on the future of the Saharan frontier. Last week Si Allal el Fassi brought out the first edition of a 16-page weekly propaganda sheet, called The Moroccan Sahara, dedicated to freeing "our Sahara...