Word: sia
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...incoming CEO, Chew Choon Seng, 56, is a 30-year employee of SIA and a longtime colleague of Cheong's. He is expected to continue Cheong's course with little fanfare...
...unequaled reputation for service and luxury among the recession-resistant rich--and careful pricing that makes its economy seats just dear enough--is helping SIA gain market share in today's sluggish economy. The airline is trimming economy-class fares only on routes like Newark to Amsterdam, where it most wants to gain share...
...class, the seats not only are generous but also transform into the longest and widest lie-flat beds in the sky (with privacy screens for protection from nosy neighbors). Each passenger gets an on-demand entertainment system (no more waiting for your film choice to begin). Unlike other airlines, SIA almost never debases the value of its upper-class seats by granting free bump-ups, even to its frequent flyers...
...this spending seems to work its intended magic: attracting plenty of business travelers willing to pay more than what other airlines charge. SIA says it has never suffered an unprofitable year, and its unit cost--6.4¢ a seat mile--compares favorably with that of the most efficient U.S. carrier, Southwest...
...remains in strong demand on marathon flights from the U.S. and Europe to Asia. And long-haul routes are far cheaper to operate per passenger mile than, say, the Richmond, Va., to Memphis, Tenn., flight that domestic airlines provide. While profit margins for all Asian carriers are relatively high, SIA's has been 50% higher, according to an industry analyst, than Qantas' and double that of Japan Airlines...