Word: siano
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Dates: during 1990-1999
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...million J.C. Penney account. Advertisers are flexing their spending muscle more aggressively than ever before. Even longtime clients feel little loyalty anymore to their agencies. As a result, ad firms are raising the stakes too, regularly raiding one another for business, and everyone is feeling the strain. Says Jerry Siano, chairman of the N W Ayer agency: "We are pitching more accounts than ever...