Word: siano
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...million J.C. Penney account. Advertisers are flexing their spending muscle more aggressively than ever before. Even longtime clients feel little loyalty anymore to their agencies. As a result, ad firms are raising the stakes too, regularly raiding one another for business, and everyone is feeling the strain. Says Jerry Siano, chairman of the N W Ayer agency: "We are pitching more accounts than ever...
...spectators accustomed to college football notice about professional games is an immense, swift precision which makes the game compare to college games as college games compare to the higgledy-piggledy contests of gangling schoolboys. Professionals are almost always huge (an exception is Boston Braves' 167-lb. Center Tony Siano) but they do not lumber awkwardly like most huge college players. They must be light-footed, quick as eels, dextrous as jugglers. Professional line-play is clever, titanic and almost always evenly matched. Backfields use complex maneuvers which require split-second timing and the accuracy of basketballers in passing. Lateral...
...Fordham, which will suffer no defeats this season, spanked George Washington, 20?0. The personnel of the Fordham eleven; Wiesniewiski, Foley, Cannella, Siano, Beloin, Hurley, Politis, Dallaire, Gripp, Cullen, Pieculewicz...