Word: sid
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Dates: during 1960-1969
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...that kind of money, the mini-moviemakers command top talent. Frank Sinatra sells Budweiser beer. Sid Caesar does a comedy routine for Sperry Rand, while Jose Ferrer supplies the voice-over continuity. Edward G. Robinson poured for Maxwell House coffee. Jack Benny promotes Texaco gasoline. George Burns puffs El Producto cigars. Sometimes the process is reversible. Actress Barbara Feldon was a sexy slink of a salesgirl for Top Brass hairdressing ("Sic 'em, tiger") before she went big on legit TV as co-star of Get Smart! Pam Austin, the original Dodge girl, is now a member of the cast...
...master strategist, he perfected the T-formation, initiated the man-in-motion and the use of spread ends, was the first coach to employ movies for spotting mistakes and plotting plays. A superb judge of talent, he gave the game some of its brightest stars: Red Grange, Bronko Nagurski, Sid Luckman, Gale Sayers. A tightfisted businessman, he was known to wrestle fans for the ball after extra-point kicks, and a player once complained that Halas provided only two bars of shower soap for 36 men. To a Bear player who pleaded for an advance "to buy my kid milk...
...cast is a shade too adequate on the whole to be worth singling out more than perfunctorily. Bob Bush acts and sings, mostly sings, the part of Sid with more ease than one has right to demand in a community not known for its male leads, particularly of the musical variety. Josh Rubins gets the requisite number of laughs as Hines. And Bea Paiper, Pren Claflin, Chris Arnold and Shannon Scarry are supporting players who actually lend support. Miss Scarry, bigger than life, lends some-what more support than the rest...
...capacity at Civic Arena is only 12,507. The Philadelphia Flyers have been averaging 9,000 paid admissions per game; General Manager Bud Poile beams happily: "This game has really arrived in Philadelphia. The fans have started to boo us and the refs." In St. Louis, Blues Vice President Sid Salomon III says: "We were prepared to wait three years before making any money-but we stand a good chance this first season." In Bloomington, Minn., the North Stars play their home games in a brand-new, 14,400-seat auditorium, dress in a carpeted locker room that is equipped...
Slightly taller than a shotgun and blessed with an acidulous nonstop wit, Brooks, 41, was one of the most inventive writers on Sid Caesar's old Show of Shows. Brooks turned performer himself in 1960, when he and Carl Reiner created a free-form vaude ville routine about the 2,000-Year-Old Man. This character was a geriatric loser with a Yiddish accent who invented the wheel but made it square; someone else cropped off the corners and copped the fortune. Later he met Shakespeare ("What a pussycat he was; what a cute beard"). Typically, The Man invested...