Word: sid
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...Faubus threw himself behind Sid McMath's campaign for governor, delivered Madison County. McMath named him to the highway commission (an unsalaried job), made him a $5,000-a-year administrative assistant after he delivered the hill country again in 1950, and after Faubus complained: "I'm broke. I need a payin' job." A McMath aide recalls the first time he saw Faubus: "He came down here in a $10 suit that ended somewhere north of his socks. He was chewing a matchstick, and I hardly ever saw him after that without a matchstick or a straw...
...Comedian Sid Caesar announced last week that he had patched up two old breaks: 1) he telephoned Imogene Coca, his original mate on Your Show of Shows, and in a tear-choked chat won her consent to their TV reunion; 2) he called NBC, which he left in a huff in May because the network could find no sponsors for the costly ($110,000 a week), rating-laggard Caesar's Hour, TV's best comedy show. Subdued, after almost two months of contemplating a new season without him, Caesar offered to render unto NBC a "reasonably" priced half...
Thank you for a fitting eulogy on TV's last appeal to humor and reason-Sid Caesar. Henceforth I shall read on Saturday night...
...SID McMATH Little Rock...
...completely at a loss to understand TIME'S (and NBC's) puzzlement over Sid Caesar's current predicament [May 27]. Your paragraphs about "overexposure" were so much wasted space. Other comedians have cried the blues about TV, have floundered and failed. Sid alone has gone on year after year getting better all the time. There is nothing mysterious whatever about Lawrence Welk getting the higher rating; the higher the art form, the smaller its TV audience. STEVE ALLEN New York City...