Word: sid
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...Already." Moreover, John McClellan has finally brought his temper under control. In 1954 he returned to Arkansas to run for re-election against Fair Dealing ex-Governor Sid McMath, his bitterest political enemy. McMath knew just how to get McClellan's goat: accuse him of being a pawn of the powerful Arkansas Power & Light Co. McClellan's conservatism has often paralleled that of A.P. & L., but McMath was among the few people in Arkansas who professed to believe that John McClellan was, or could be, anybody's pawn...
...Well, do you know John McClellan went through that whole campaign without ever saying the name Sid McMath? That changed him. He saw what he could gain by keeping calm. Not that he became a calm person, but he practiced calmness because he could see its virtue...
...Personally, I think Sid Caesar is the greatest, but ..." The line has been echoing all season in Radio City and on Madison Avenue, in the top-level shoptalk about NBC's Saturday night Caesar's Hour, TV's best comedy show. TV bigwigs have not let their tribute to Caesar keep them from rendering unto the sponsor what is the sponsor's: the right to expect that so costly a show ($223,000 a week, including time charges) will pay off in a far bigger audience than its sagging ratings have reflected. Last week Caesar...
...comedian, even the TV Pleistocene Age's Milton Berle, has matched Sid Caesar's staying power or his grip on the loyalty of hard-core fans. More than that, by common show-business consent, he is one of the truly great clowns. Apart from sheer technical mastery of pantomime, dialect, timing and the ad lib, Caesar has a creative gift for spoofing the stuffy and the phony and for finding endless fun in universal human foibles and frustrations. His career, which began as a $10-a-week saxophonist on New York's borsch circuit, has made...
...Much, Too Long. What went wrong? "If somebody could tell us," says an NBC executive, "maybe even Sid's psychoanalyst would be delighted to hear it." One part of the answer is simply that he has been visible too frequently for too long a time. Caesar's Hour has been uneven in quality, has suffered from a tendency to prolong sketches and milk laughs. Sidekick Coca is still missed, say diagnosticians, both for herself and because Caesar seemed more sympathetic as a henpecked fall guy in her sketches than he has as the assertive husband of Nanette Fabray...