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...test, which could cost $520? "We need to drive awareness," admits Heino von Prondzynski, global head of Roche Diagnostics. "Physicians usually don't know what to do with this information." Roche will also have to persuade insurers to cover the expense. It does have the stats on its side: adverse drug reactions take more than 100,000 lives and add $136 billion to U.S. health-care costs each year. --By Unmesh Kher

Author: /time Magazine | Title: Switzerland: A Biotech First | 11/9/2007 | See Source »

...heart in 10th grade. Unfortunately for the author, while his precious “digital l00t” may in fact have real market value, all the gold doubloon clipart in the world can’t fix his social deficiencies or bad breath. On the plus side, a book about fake ambitions, repressed fantasies and the inability to function in the real world probably will sell great over at MIT. The Cult of iPod by Leander Kahney I felt embarrassed holding this book at the COOP, because the cover—a bird’s eye view...

Author: By Samuel J. Bakkila, CONTRIBUTING WRITER | Title: BY ITS COVER | 11/9/2007 | See Source »

...sympathy. With lyrics like, “I wanna be the person that you dial when you open your eyes / Wanna be the one you run to / Wanna be the one that ain’t gonna hurt you,” Brown reveals his sensitive side. I almost—just almost—teared up. Similarly, in his song “With You–which sounds a lot like Beyoncé’s “Irreplaceable”–he relates to the listener’s experience with love...

Author: By Erinn V. Westbrook, CONTRIBUTING WRITER | Title: Chris Brown | 11/9/2007 | See Source »

...interview with The Crimson after the event, two of the panelists revealed a less glamorous side to the profession...

Author: By Nini S. Moorhead, CONTRIBUTING WRITER | Title: From Journalists, A Look at Celebrity Law Cases | 11/9/2007 | See Source »

...about it in the simplest terms possible. Like Joyce, modern classical music, with its clashing harmonies and deliberately inscrutable structure, has become a locus for dissent between intellectual elites and the hoi polloi. You either get it or you don’t, the conventional wisdom says, and neither side of the divide wants much to do with the other.Except for Alex Ross, that is. His book manages not just to reach across the vast chasm between classical and popular music, but also to make the distance seem shorter, the depth of the chasm shallower, and the passage across easier...

Author: By Jillian J. Goodman, CRIMSON STAFF WRITER | Title: From Mahler to Dylan, ‘The Rest’ is Music | 11/9/2007 | See Source »

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