Word: sidekick
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There's not much profit yet in neuroeconomics' eyebrow-raising sidekick--neuromarketing--but that might not be far behind. In Atlanta, the BrightHouse Neurostrategies Group has been retained by Coca-Cola, Delta and Red Lobster for branding consultancy work...
...kids, Captain Kangaroo addressed "you"--singular. He introduced himself as a kindly, absentminded host, continually pulling surprises out of his oversize pockets (whence the Kangaroo). There was typical kids'-show fun, with a panoply of pals that included the Banana Man, Dancing Bear, and Tom Terrific with his sidekick Mighty Manfred the Wonder Dog. But there was also an underlying seriousness of purpose. On his first broadcast, taking young viewers on a tour around the Treasure House--which later became the Captain's Place--Captain Kangaroo even did the on-TV unthinkable: he suggested they go outside and get some...
Actor best known for his role as Ralph Kramden's sidekick, sewer worker Ed Norton, on TV's The Honeymooners, to New York Post columnist Earl Wilson...
...Mobile Sidekick Think of it as an overachieving pager. This combination phone and PDA features a color screen and a nifty version of AOL Instant Messenger. You can even snap on a camera. t-mobile.com...
...start in 1982, Newman's Own has given all its profits--more than $137 million--to charity and established the Hole in the Wall Gang camps for kids with serious diseases. But its humble beginnings offer lessons for any entrepreneur. Like many rookie proprietors, actor Paul Newman and his sidekick, the writer A.E. Hotchner, had a good product (the actor's homemade salad dressing) but lacked the experience to launch it in the hotly contested world of packaged goods. In this excerpt from the forthcoming Shameless Exploitation in Pursuit of the Common Good (Nan A. Talese/Doubleday; $22.95), the two recount...