Word: sides
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...caffeinated culture, so will the masses want to move in the other direction and drink Drank to come down? We know beer and wine will relax us, but how exactly are these weird chemicals in a purple can altering our body chemistry? On the flip side, the Drank concept taps into the dominant trend in the beverage industry. Cola sales have sunk as people move to functional drinks that promise to hydrate you, focus you, give you a boost and perhaps calm you down. "Consumers want the added benefit," says Tom Pirko, president of Bevmark LLC, a consulting firm...
...guilt, the biggest spike is maybe seconds after you bought that bag, because the only thing you are thinking about is how to justify the purchase. So what brands are doing now is basically filling a prepackaged justification argument. With women, brands now are basically saying there's one side which is the emotional side, that is, "I love it, I can't live without it, I'll look sexy and popular and whatever." On the other side, they are providing rational arguments to hand over to the husband when they come home. When the husband sees this...
...young Sondheims?" There won't be any. Not because high-brow musical theater is dead, but because the old Sondheim keeps on being new. Composer-lyricist Stephen Sondheim, 79, continues to dominate the genre he has constantly reinvented, first with Leonard Bernstein and Jerome Robbins on West Side Story in 1957, Company (1970), Sweeney Todd: The Demon Barber of Fleet Street (1979) and Sunday in the Park with George...
...tutelage of Oscar Hammerstein, Sondheim is frequently cast as the last of the genre's greats. But far from being a relic from a golden age, his work continues to gain new audiences and interpretations. This season saw major revivals of A Little Night Music in London and West Side Story on Broadway - where there's been at least one Sondheim show playing annually for the past five years. Add in smaller venues, there are hundreds - even thousands - of revivals of his shows in any given year. (See the top 10 plays and musicals...
...fans in the U.S. can see productions of his works from the Midwest to Florida, or take their pick from hundreds of versions of what Sondheim and collaborator James Lapine once joked was their "pension" - the (relatively) feel-good Into the Woods. There's also a gutsy Broadway West Side Story, with many of the lyrics rendered in Spanish. (Read "What's Wrong with This Spring's Broadway Plays...