Word: sideshow
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...painter, De Chirico long ago lost his punch; as a peddler, he still has plenty of push. In June, the superannuated master proved it with an eye-catching ad for Fiat automobiles (TIME, July 3). Last week he was again honking his own horn at a conservative sideshow to Venice's vast international roundup of modern art, the "Biennale" (TIME, June...
Year in & year out radio's Mr. Anthony (now displaying his wares on Manhattan's WPIX-TV and WMGM) has been glibly solving the problems of his mumbling, star-crossed clients. Last May, This Is Broadway (Sun. 9 p.m., E.D.T., CBS-TV) opened a rival sideshow for somewhat higher I.Q.s. As an adviser for professional entertainers, Broadway promised to solve the "family worries, romantic entanglements and business troubles of the people who make the world laugh...
Barbecue & Bingo. From their modest start in Camden (NJ.) in 1933, the drive-ins have grown too big to be dampened by rain. They woo the family trade with an imposing sideshow of picnic areas, merry-go-rounds, dance floors, shuffleboard courts and bottle-warming, car-washing and laundry service. Among the latest gimmicks, planned or already drawing customers to the airers: nightclubs, golf-driving ranges, Shetland ponies, barbecue pits and motorized bingo (the jackpot goes to the right speedometer mileage...
...sideshow world of the Sunday supplements, where pterrifying pterodactyls often rub wings with faded Broadway butterflies, Hearst's giant American Weekly has long been king. But its crown is slipping. After 14 years of trying, This Week magazine has finally passed it in ad revenues. In 1948, according to figures out last week, This Week carried $16,695,628 worth of ads to the Weekly's $16,466,061. (At $24,900 for a four-color page, This Week's ad rate topped all U.S. magazines.*) The Weekly still led in circulation with 9,410,561 copies...
Wallace, if he was to be believed-and his loyal followers believed him to the hilt-was not aware that this capture had taken place. The U.S. people, most of whom would vote as Republicans or Democrats in November, were not sure, watching Wallace's political sideshow, just what to make of him. Was he a liberal-or a lollipop? Was he Sir Galahad or, as Westbrook Pegler has savagely dubbed him, an old Bubblehead? Was he a true prophet or a sinister Pied Piper...