Word: siding
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Dates: during 2000-2009
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...users like French, sponsored Twitter messages are a way to pocket spare change on the side. But for many others, this movement of marketers into the Twittersphere could be another reason to despise the whole Twitter craze. It's painful enough to get regular updates on your neighbor's dinner plans. What if he started littering your inbox with product pitches? "Sponsored Tweets is controversial," acknowledges Robin Dance, a part-time fundraiser and blogger from Chattanooga, Tenn., who has amassed an impressive 2,800-plus-strong Twitter following and has also tweeted for Kmart. "I've had good friends...
...company is paying a Twitter user to put in a good word for them, will the message ring true - or reek of desperation? "Oh no," says Tom Aiello, spokesman for Sears Holdings Corp., Kmart's parent company. "A lot of brands have had successful campaigns go through the paid side." Still, brand strategists recommend that companies tread into the Twittersphere lightly. Real word of mouth is much more valuable. "I have urged clients to be very cautious about pay-to-say on Twitter," says Blackshaw. "Get the word out naturally. There's lots of love on the organic side...
...Harvard Business School’s first experts in using the case method, Barnes taught the human side of business—organizational behavior—at Harvard as a tenured professor from 1968 until he retired in 1998. Before receiving tenure, he had served as a research associate at HBS since 1956 and spent much of that time as a teaching fellow...
...night was typical of summer backyard get-togethers on the east side of Baltimore. A DJ was spinning favorite tunes. The barbecue grill was fired up. People laughed, children played. The atmosphere at the picnic, which was organized to honor two men who were killed on the streets a year before, was good...
...South Side of Chicago, gangs like the Folks Nations, the Gangster Disciples and others have begun to erode. The power vacuum is being filled by gang subsets, wannabes and factions with weak leadership. "Now you have a lot of renegades, and 70% of the young men are on the defense," explains Tio Hardiman, gang mediation director for CeaseFire, an antiviolence organization that has been replicated in several cities. "So you have shooters all over the place...