Word: siegel
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...Tonics took the stage; the concert was named for their standard sartorial choice, this time seen in their socks. The choice, combined with their traditional white-tie tuxes, give a laid-back ’40s and ’50s vibe to all their proceedings. Evan D. Siegel ’07 took full advantage of his rich, full voice to convey a longing and sadness in his performance of the Thelonius Monk jazz classic “Round Midnight,” setting the pace for the entire set. Though obviously well rehearsed and harmonized, for a typical...
Third-generation corn farmer Paul Siegel says working the land will always be his true love. "There's nothing like planting a seed, nurturing it and harvesting it," says the owner of Siegel's Cottonwood Farms in Crest Hill, Ill., near Chicago. But Siegel admits that it is his annual Pumpkin Fest that keeps his farm afloat. Started in 1990, with a pumpkin patch and hayrides, Siegel's fall festival has mushroomed into a full-fledged theme park complete with haunted barns, a petting zoo, a 10-acre corn maze and snacks such as smoked turkey legs, kettle corn...
...recent Sunday, Cottonwood Farms is just good, old-fashioned fun. "The idea of being outdoors, the animals, the nature--except for reading about it in storybooks or seeing pictures, this isn't something the kids would get to experience," she says. Such enthusiasm has helped thousands of farmers like Siegel to thrive in the growing business of agricultural tourism. At a time when profit margins for crops have been slashed razor thin by rising costs, "you have to consider agritainment," says Kay Hollabaugh, president of the North American Farmers Direct Marketing Association. An estimated 62 million people visited farms...
...Siegel saw the opportunity and pounced on it as Roddick would a short second serve. Quickly Siegel redefined the product to appeal to a younger crowd. With teenage girls in mind, he and creative director Christophe Lemaire introduced the Lacoste stretch piqu polo, a Lycra-cotton shirt with a sexier, sleeker fit, in 25 vibrant shades. It's Lacoste's best-selling item for women; polos account for 30% of sales in both the men's and women's lines. "The piqu tight polos were the natural look to be paired with low-rise jeans," says Siegel. "They just took...
...next test for the company was to avoid repeating Izod's mistakes. Retailers encouraged Siegel to slash prices to increase sales. He did the opposite, pricing the new shirt at $69 for men and $72 for women, making it the most expensive polo on the market. (Ralph Lauren's Polo retails at $65.) Siegel understands that luxury is now a mass market, but to keep up appearances, sells only to high-end department stores like Saks Fifth Avenue, Neiman Marcus and Barneys. "Our biggest challenge is to continue to grow without overextending or overexposing the crocodile," he says. This time...