Word: siegel
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...Everybody's eyes are now open to the fact that preppy can be chic," says Robert Siegel, chairman of Lacoste USA. Now that it's everywhere, at least you don't need the country-club membership to look the part...
Adidas is co-sponsoring the record release party, which seems to be just the first of many upcoming collaborations. According to Vice President Matthew L. Siegel ’05, who is also a Crimson editor, “we are probably going to have our artists play in their store on a regular basis and do more events with them next year and after.” Siegel claims that Adidas has been “very excited about our label because it is exactly the kind of thing they like to support—original, local musical expression...
Matthew L. Siegel ’05, the vice president for Veritas, said that Adidas was “looking for something organic and local” to work with in Cambridge and learned about Veritas through some students...
...Siegel said that he had worked closely with the store to organize last night’s promotional party, which included a handful of student guests...
Green says it was only after many months of off-record conversations that he and Siegel built up the trust of their subjects...