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Many doctors have diagnosed radio's ills; few have prescribed a cure. Last week, educator and critic Charles Arthur Siepmann (TIME, Oct. 6, 1941) readied a remedy. In a 276-page book (Radio's Second Chance; Little, Brown; $2.50), he told radio how it could get well if it only half tried...

Author: /time Magazine | Title: Radio: Cure-Ail | 4/22/1946 | See Source »

Like any competent physician, British-born Charles Siepmann, former BBC director, Harvard lecturer and FCC consultant, began with a documented case history of his patient. For many a suffering listener, it was the best analysis yet of radio's excesses...

Author: /time Magazine | Title: Radio: Cure-Ail | 4/22/1946 | See Source »

...limit advertising to the bare mention of a sponsor's name, radio forgot its good resolution, went after advertising that has multiplied radio's receipts 60 times since 1927. Programming was concentrated in network headquarters, control and responsibility abdicated to a small group of advertisers. Says Siepmann: public service continued to diminish while profits soared. Example: in 1944, radio's net return before taxes ($90,000,000) was more than double the depreciated value of all its tangible property...

Author: /time Magazine | Title: Radio: Cure-Ail | 4/22/1946 | See Source »

This financial debauchery was such fun, he reports, that the patient became proud of it. For proof Siepmann cites last year's president of the NAB, J. Harold Ryan...

Author: /time Magazine | Title: Radio: Cure-Ail | 4/22/1946 | See Source »

Formerly a director of the British Broadcasting System, Charles A. Siepmann, University lecturer, will give a talk entitled "Inside England Today"; while John F. Sly '25, professor of Politics at Princeton, will conclude the program with an analysis of the effects of the present war on the people of this country...

Author: NO WRITER ATTRIBUTED | Title: SIX EXPERTS TO OPEN CONFERENCE | 3/19/1942 | See Source »

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