Word: siepmann
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Many doctors have diagnosed radio's ills; few have prescribed a cure. Last week, educator and critic Charles Arthur Siepmann (TIME, Oct. 6, 1941) readied a remedy. In a 276-page book (Radio's Second Chance; Little, Brown; $2.50), he told radio how it could get well if it only half tried...
Like any competent physician, British-born Charles Siepmann, former BBC director, Harvard lecturer and FCC consultant, began with a documented case history of his patient. For many a suffering listener, it was the best analysis yet of radio's excesses...
...limit advertising to the bare mention of a sponsor's name, radio forgot its good resolution, went after advertising that has multiplied radio's receipts 60 times since 1927. Programming was concentrated in network headquarters, control and responsibility abdicated to a small group of advertisers. Says Siepmann: public service continued to diminish while profits soared. Example: in 1944, radio's net return before taxes ($90,000,000) was more than double the depreciated value of all its tangible property...
This financial debauchery was such fun, he reports, that the patient became proud of it. For proof Siepmann cites last year's president of the NAB, J. Harold Ryan...
Formerly a director of the British Broadcasting System, Charles A. Siepmann, University lecturer, will give a talk entitled "Inside England Today"; while John F. Sly '25, professor of Politics at Princeton, will conclude the program with an analysis of the effects of the present war on the people of this country...