Word: sierras
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Dates: during 2000-2009
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...distribution deals with Coke and Pepsi bottlers, which Goldman Sachs analyst Judy Hong describes as a "potential Achilles' heel." According to Hong, "there is an inherent conflict of interest because Pepper's distribution platforms are also its largest competitors'," and as an example, she cites Pepsi's Sierra Mist displacing 7Up as the No. 2 lemon-lime brand, behind Sprite, in part because Pepsi Bottling stopped distributing...
...Dara Torres' trainers is walking all over me. Literally. I'm lying on my stomach as Steve Sierra concentrates his entire 160 lb. (75 kg) on my glutes and hamstrings. It hurts, but in a good...
...Resistance stretching goes deep into the joints and grabs more muscle fibers to increase strength and flexibility," says Sierra's partner, Anne Tierney. "It takes twice as much force to stretch a muscle as it does to contract it." I'm not convinced yet, but after the two guide me through a few exercises--they stretch Torres three times a week, often at her home in Parkland, Fla., as well as before and after every race--my muscles do start to feel more energized. I can see why Torres likes to be worked on half an hour before she swims...
Although Tierney and Sierra have certified 250 trainers through weekend workshops, you might be hard-pressed to find a class at your local gym. That may have something to do with the fact that stretching has always been deemed the most expendable part of any exercise regimen. "People usually only think about flexibility and stretching when they are older and getting stiff or when they are injured," says Tierney. "It's just not considered sexy." That could change. As doctors urge even us non-Olympians to remain physically active throughout our lives, maybe we'll start to pay more attention...
...remaining years of his life being wheeled into and out of court; after he died in December 2006, the government refused to host a state funeral or declare a national day of mourning. Charles Taylor, the former Liberian President, was indicted in 2003 for savage crimes carried out in Sierra Leone - including the arming and training of the child soldiers. After the democratically elected Liberian President Ellen Johnson Sirleaf requested Taylor's extradition in 2006, he was finally nabbed in a vehicle loaded with cash and heroin, and he didn't put up a fight...