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Inflated Requirements The way things rolled in Houston, it turns out, was especially harsh. Until recently, the Army told prospective recruiters they'd be expected to sign up two recruits a month. "All of your training is geared toward prospecting for and processing at least two enlistments monthly," the Army said on its Recruit the Recruiter website until TIME called to ask about the requirement. Major General Thomas Bostick, USAREC's top general, sent out a 2006 letter declaring that each recruiter "Must Do Two." But if each recruiter did that, the Army would be flooded with more than...
...want to save for retirement to smart meters that warn us about how much energy we're using. These nudges can trigger huge changes; in a 2001 study, only 36% of women joined a 401(k) plan when they had to sign up for it, but when they had to opt out, 86% participated...
...first sign of the behavioralist takeover surfaced on April 1, when Americans began receiving $116 billion worth of payroll-tax cuts from the stimulus package. Obama isn't sending us one-time rebate checks. Reason: his goal is to jump-start consumer spending, and research has shown we're more likely to save money rather than spend it when we get it in a big chunk. Instead, Obama made sure the tax cuts will be paid out through decreased withholding, so our regular paychecks will grow a bit and we'll be less likely to notice the windfall. The idea...
...dynasty. That implies that in all likelihood, the post-Kim Jong Il era will look a lot like the present. The country's unifying ideology, called juche, is usually translated as "self-reliance." But as a Western diplomat in Seoul says, "it's more like 'up yours.' " No sign of that changing...
...private-equity (PE) firms stood very near its pinnacle. "The new kings of capitalism," the Economist called them. The kings of birthday parties too: the $3 million 60th-birthday bash for Blackstone Group chief Stephen Schwarzman in February 2007 will go down in history as a glaring sign that the boom was about to go bust...