Word: signal
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...will likely linger as long as no other cause is positively identified. To put suspicions to rest, Toyota asked Exponent's experts to test the engine's software thoroughly with electromagnetic waves and electric shocks to see if they can force the engine-control modules to send the wrong signal to the throttle. Says Michels: "We haven't put any limits on them, and it could take them several months to come back with a [final] report...
...wireless industry contends that RF radiation lacks the strength to alter molecules in the human body; the Federal Communications Commission (FCC) maximum for cell-phone-signal exposure is intended to prevent RF radiation from heating tissue to the point that cells are damaged. Cell-phone RF radiation's "effect on the body, at least at this time, appears to be insufficient to produce genetic damage typically associated with developing cancer," Dr. Robert Hoover, director of the National Cancer Institute's Epidemiology and Biostatistics Program, testified at a 2008 congressional hearing...
...bluefin tuna, which is popular in sushi. The Japanese eat an estimated 80% of the world's catch of the species, which many scientists believe is in danger of being fished out of existence. If Japan holds the line on whaling, the argument goes, it would send a signal that limits on bluefin tuna aren't up for debate either...
...cable companies that are being hit with higher programming costs. "We're getting a lot of pressure to increase rates at extraordinary levels," DirecTV executive Derek Chang told a trade magazine. As a satellite provider, DirecTV competes with cable companies and telcos to be the business that provides the signal to consumers' homes. It faces similar fees for carrying cable programming. "There are limitations on what we can do on rates with customers," Chang said. (See the top 10 memorable moments of the 2010 Academy Awards...
...going to win? "My expectation is that dollars will follow audience," says UBS media analyst Michael C. Morris. "Content providers can say, 'You're going to pay me, or I'm pulling my signal.' It's basic leverage." Since cable providers operate at margins of about 40%, they can probably afford it. Indeed, Morris thinks a price war is in the offing, which would be good for consumers. "They may decide that a 35% margin is worth the trade-off for a better audience share," he says. Morris believes that the collateral damage in this battle will be the smaller...