Word: signalization
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Dates: during 1930-1939
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...become an independent producer at MGM. In the last year, David Selznick has been itching to leave M-G-M to form a company of his own. Last month, when Twentieth Century Pictures quit United Artists to merge with Fox, Hollywood speculated on whether this would be the signal for Selznick to step into Twentieth Century's shoes at United Artists. Last week, the speculation ended when David Selznick announced that he was forming his own producing company to distribute pictures through United Artists, starting when his M-G-M contract expires in August...
...England sailboats, loomed large in railroad copy. "Vacationland" became a copywriter's cliché. There were exceptions in the form of notable institutional campaigns. Lackawanna invented "Phoebe Snow," the girl who traveled "The Road of Anthracite" without getting dirty. Pennsylvania Railroad told ad-readers all about its signal system. Baltimore & Ohio dramatized its operation in a series of adventures (all with happy endings) involving personnel and passengers. Chesapeake & Ohio shrewdly publicized itself as the road surveyed and "founded" by George Washington, made a brilliant paragraph of advertising history with its kitten "Chessie" snugly tucked in a berth ("Sleep Like...
...sight. Suddenly last year he popped up again. Almost every month his squinty eyes, bangs and button nose could be found in some glossy smart-chart because Ben Hecht & Charles MacArthur were featuring him in a much-publicized cinema-which has yet to be released. That was the signal for Manhattan literati and humorists to "discover" in Jimmy Savo a new Charlie Chaplin. Even if, as critics unanimously predicted, Parade proves to be theatrical medicine too bitter for bourgeois taste, Jimmy Savo will have the satisfaction of having appeared under the august auspices of the Guild, whose portals have been...
...spectacle that the major leagues can provide. Nonetheless, in Cincinnati last week 20,000 spectators-about 900% more than normal-crowded Crosley Field to examine such a contest. In the crowd were baseball dignitaries like President Ford Frick of the National League, President William Harridge of the American League. Signal for the performance to start was not the umpire's cry of "Play ball!" but another gesture, equally perfunctory but far more impressive-the pushing of a button in Washington by President Roosevelt. What made the subsequent proceedings newsworthy was that for the first time in baseball history...
...lifebelts bearing the ship's name puffed the price to $42 each. The siren, which blared the Mauretania's way into port for 22 years as speed champion of the North Atlantic, sold for $252. Also knocked down for handsome prices were the ship's bell, signal flags, navigation instruments...