Word: signoralli
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...than had the United States. The "holier than thou" attitude adopted by some Americans towards the English in regard to Munich is wholly unwarranted, the more so since-a fact seldom adverted to in the United States-President Roosevelt was among those who sent a telegram to Signor Mussolini congratulating him on the calling of the Munich Conference...
...even so adroit a compromiser as Signor de Gasperi could slither out of a few hard statistics. The government promised to expropriate 3,500,000 acres of land and redistribute it to the poor peasants; in fact, it has redistributed only 225,000 acres. Unemployment is close to 2,000,000. Italian productivity lags behind that of Britain and France. In the spring municipal elections, the Demo-Christians lost ground in the popular vote (TIME, June 25). Last month, beset by a revolt within his own party, De Gasperi resigned...
...skillfully drove through downtown Milan's maze of narrow streets, he explained: "I have a position of responsibility. Now you will see, everywhere we go today the people will not call me just 'Pretti' or 'Come here, Pretti.' Instead, they will say 'Signor Pretti,' for I am the representative of Coca-Cola." At his first stop, on the Via Santa Marta, Signor Pretti made a few cheerful remarks, straightened a Coke sign on the wall and departed. At the Zi' Cori, a tiny refreshment room, Pretti wiped the dust from...
...Signor Pretti. To see how the point was sinking in, a TIME correspondent last week accompanied a Coke salesman on his round of Milan. A few minutes before 8, dark, heavy-set Giovanni Pretti, 30, had put on his tan & red uniform and cast a last look into the mirror from which signs asked him: "Hair Combed? Shaved? Uniform Clean and Neat? Shoes Shined? Friendly Smile?" He lovingly polished his brand-new Bianchi truck (one of 62 now covering Milan) and climbed into his seat...
...once the picture was finished, Government authorities were horrified. They were still more horrified when Signor Tamburella warned them of the publicity stench he could raise out of their refusal to allow the film's release. The authorities gave...