Word: signore
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Dates: during 1950-1959
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...true country," declares Curzio Malaparte in his new book, "is our own skin." By this definition, Signor Malaparte is a redoubtable patriot...
...than had the United States. The "holier than thou" attitude adopted by some Americans towards the English in regard to Munich is wholly unwarranted, the more so since-a fact seldom adverted to in the United States-President Roosevelt was among those who sent a telegram to Signor Mussolini congratulating him on the calling of the Munich Conference...
...even so adroit a compromiser as Signor de Gasperi could slither out of a few hard statistics. The government promised to expropriate 3,500,000 acres of land and redistribute it to the poor peasants; in fact, it has redistributed only 225,000 acres. Unemployment is close to 2,000,000. Italian productivity lags behind that of Britain and France. In the spring municipal elections, the Demo-Christians lost ground in the popular vote (TIME, June 25). Last month, beset by a revolt within his own party, De Gasperi resigned...
...skillfully drove through downtown Milan's maze of narrow streets, he explained: "I have a position of responsibility. Now you will see, everywhere we go today the people will not call me just 'Pretti' or 'Come here, Pretti.' Instead, they will say 'Signor Pretti,' for I am the representative of Coca-Cola." At his first stop, on the Via Santa Marta, Signor Pretti made a few cheerful remarks, straightened a Coke sign on the wall and departed. At the Zi' Cori, a tiny refreshment room, Pretti wiped the dust from...
...Signor Pretti. To see how the point was sinking in, a TIME correspondent last week accompanied a Coke salesman on his round of Milan. A few minutes before 8, dark, heavy-set Giovanni Pretti, 30, had put on his tan & red uniform and cast a last look into the mirror from which signs asked him: "Hair Combed? Shaved? Uniform Clean and Neat? Shoes Shined? Friendly Smile?" He lovingly polished his brand-new Bianchi truck (one of 62 now covering Milan) and climbed into his seat...