Word: signpost
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Dates: during 2000-2009
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...kind of book-lined red carpet, the place to See and Be Seen for the tri-colored highlighter toting and Nalgene swigging A-List (forget Chanel, the oversized waterbottle really is exam season’s must-have accessory). This glittering and perhaps rather mythical group, presumed to signpost their academic career with Detur at one end and Hoopes at the other and a whole lotta fluorescent sourcebook underlining in-between, are clearly delineated from The Rest Of Us, who find the silence of the library a little unnerving, typically set the alarm...
...professors at Northwestern University and M.I.T., respectively. For example, you're more likely to buy if a price ends in a 9. And beware of sale signs without stated discounts: they can increase demand more than 50%, though the price may not actually have changed. A less obvious tactic: signpost items that are price sensitive, such as soda. A good price on Coke can lead a consumer to believe all items at the market are bargain priced, even if it's just the pop that's cheap. --By Barbara Kiviat
...having a cuppa here, in fact, is a bit like forgetting to sample the wine on a tour of Loire Valley vineyards. When the bus deposited me on a dirt track without a single signpost or marker, it was naturally a pretty tea seller, with a baby in arms, who provided succor. Anita said she had lived at Top Station only since getting married. Previously, she had been a schoolteacher and had earned more in that profession than her husband did now. Serving masala chais with a faintly resigned air, she called her husband out to meet me. Much less...
...Personal Signpost: A database of local information, directions and places of interest that can be accessed via mobile phone...
...soon. (Two of Amrozi's younger brothers?he has 13 siblings?are being sought by police on suspicion of involvement in buying the chemicals used in the bomb.) How many militants are swept up in the widening investigation and the vigor with which they are prosecuted will be a signpost of whether the Indonesian authorities, until now regarded as the laggards in Southeast Asia's war on terror, have really changed direction. "I think the danger is that once the Indonesians find a few scapegoats, they could go back to their old ways again pretty quickly," says Zachary Abuza, author...