Word: signs
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Dates: during 1960-1969
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...glasses and paper napkins. Bulls, goats, crabs and scorpions are beginning to embellish everything from children's clothes to writing paper; St. Crispin in Manhattan is offering its Park Avenue clientele "astronotes" for invitations. One Manhattan beauty parlor boasts a resident astrologer and twelve special hairdos, one for each sign of the zodiac. A perfume manufacturer is doing well with twelve zodiac scents...
...Chinese Theater. Though his 6-ft. frame is trim, he has the colorless, puffy look of one who does not often go into the sun. Less frequent are the big splurgy parties, complete with animal when appropriate, with which he used to greet the beginning of a new zodiacal sign. For the most part, he stays home, attended by a butler ("Mr. Libra") and a cook ("Miss Virgo"), and works with four secretaries and a mathematician. "I don't like to go out," he says, "because I would hate to miss a call from someone who wanted my help...
...phone rings constantly, and Righter?who has never bothered with people's names?spends much of his time in a soft-voiced swivet of "Oh, Moonchild,-I'm happy to tell you that this is a very good day for you." "Hello, Taurus. Yes, sign the contracts day after tomorrow, not before." "Well, Capricorn, I've been expecting your call. I'm pleased that it worked out well, but I'm not surprised. Remember me to Aries." At night he keeps a file of his principal clients' charts by his bed for ready consultation at 2:30 a.m. when...
...charts for clients?for which he charges, like some doctors, according to ability to pay ?Righter is dictating the newspaper columns and potboilers that constitute the real financial base of the astrology business. These include Carroll Righter's Astrological Forecast, a six-page printed sheet for each sign of the zodiac giving a brief, ambiguous tip-off on what to expect for every day of a given month ($1 a copy, $10 by the year). Next month P. G. Putnam's Sons will publish his Astrological Guide to Marriage and Family Relationships. In the works: Astrological Guide to Business...
Astrologers who publish mere sun-sign generalities earn the scorn of their less commercial (or less successful) brethren, who limit themselves to charting and interpreting individual horoscopes. The simplest horoscope is the natal chart, which depicts the solar system at the precise moment of the person's (or country's or corporation's) birth. Just as important as the sign the sun is in can be the sign of the zodiac that was rising ("ascending") in the east at the exact time and place of birth...