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...tale of Steve Jobs has long been a Silicon Valley legend. It was Jobs who, as a long-haired and barefoot twentysomething, set in motion the revolution called the personal computer by making it "user friendly" to the masses. Jobs didn't invent the machine; his partner Steve Wozniak was the real engineer. But Jobs understood before anyone else the key to transforming the computer from a geek's expensive toy into a household appliance. Instead of writing commands in computerese, Macintosh owners used a mouse to point and click on easily identifiable icons on the screen--a trash...

Author: /time Magazine | Title: STEVE'S JOB: RESTART APPLE | 8/18/1997 | See Source »

...they've been together ever since. Conversation is a mix of politics, Laurene's work setting up a mentor group for a nearby high school and tales of a presidential visit last summer when Bill Clinton rang up and invited himself to dinner so he could meet with Silicon Valley executives. "We had to rent a Dumpster to clean out the house before they came!" says Jobs, whose prenuptial housing style was "spare," if that's the term for lacking furniture. The couple giggle over their search for cheap wine glasses to serve the President. The menu was, naturally, vegan...

Author: /time Magazine | Title: STEVE'S JOB: RESTART APPLE | 8/18/1997 | See Source »

...also buy that spirit. To restore morale, Jobs says, he went to the mat with the old board to lower the price of incentive stock options, which had become virtually worthless as the share price sagged. In Silicon Valley, where job opportunities are as common as Porsches, stock options are crucial to retain employees. When the board members resisted, he pushed for their resignations. Jobs repriced the option at $13.25. Apple employees have already made...

Author: /time Magazine | Title: STEVE'S JOB: RESTART APPLE | 8/18/1997 | See Source »

...taking off. Eleven years ago, he clicked his mouse on the Hollywood icon and bought Pixar from Star Wars director George Lucas. He has dumped upwards of $55 million of his own money into the venture and fairly burbles with that famed charisma over his new mission: marrying Silicon Valley technology to Hollywood's creative genius. His studio became the first--besides Disney--to hit it big with an animated movie, Toy Story, which cleared a respectable $37 million for the fledgling studio. Jobs owns 60% of Pixar, which is valued at anywhere from $700 million to $800 million...

Author: /time Magazine | Title: STEVE'S JOB: RESTART APPLE | 8/18/1997 | See Source »

...what will surely go down as one of our era's iconic images: Gates' tousle-haired grin looming from a giant video screen over the tiny figure of Apple "adviser" Jobs, who stood on the podium watching his strange bedfellow confirm Microsoft's decision to bail out the seminal Silicon Valley start...

Author: /time Magazine | Title: IF YOU CAN'T BEAT 'EM... | 8/18/1997 | See Source »

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