Word: silicones
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Capps, 41, was the kind of guy who, when pricked, bled in rainbow colors. His defection, when it came six months ago, was so startling that the New York Times reported it. Now when he walks the streets of Silicon Valley, people hiss...
Even that didn't defenestrate Capps. Version 1 failures only juice him. An inveterate inventor whose house in the foothills of San Carlos, California, is filled with homemade toys such as the Jaminator--a plastic guitar that permits users to jam, in key, with rock tunes etched into silicon chips--Capps thrives on the multi-iterated quest for perfection. "There's nothing better than doing version 2," he says, "and being able to go back and fix all your mistakes." No, what finally drove Capps out the door was Apple's inability to stay relevant, to reorient itself around...
...team, led by senior manager C.J. Tan, has been plotting revenge ever since, and is now prepping for the rematch, which will take place in Manhattan in May. Today, in this cramped lab at T.J. Watson, Deep and Deeper are playing their first father-son game, a sort of silicon Oedipal struggle. The first 15 moves are what chess types yawn at as "standard"--established openings. Very safe. No surprises...
This deftly written book, which is excerpted in the current issue of Wired and will be in bookstores beginning this week, charts the development of the "VWPC" (for Volkswagen Personal Computer), a consumer-friendly $300 device that emerges from La Honda, an elite research center in the Silicon hills, and threatens to lay waste the industry-standard PC. By the time the new computer is ready to demo, Bronson has filled the plot with enough corporate double dealing, espionage and sleight of hand to libel all of California...
Bronson is almost as unkind to Lloyd Acheson, the chief executive of Omega Logic, the fictional middle-size firm caught between giant Intel and the upstart VWPC. Like the real-life executive Jim Clark, who left Silicon Graphics to co-found Netscape, Acheson bails out of the hardware-manufacturing business and co-founds "Everyware Corp." with Benoit. Clark, of course, became an instant Internet multimillionaire when Netscape went public. By the end of Bronson's tale, Acheson and Benoit too are "skipping the conventional second and third round financings...and gunning straight for a public offering...