Word: silicones
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When Apple Computer co-founder Steven Jobs burned out 10 years ago, the Silicon Valley company brought in marketing maven John Sculley. Now it is Sculley who has apparently flamed out. He has stepped down as CEO, but will stay on as chairman to focus on new business opportunities. His decision came a week after Apple warned Wall Street that a price war had seriously peeled its profits. Sculley had grown aloof, spending considerable time in Washington...
...TALK PERSONAL COMPUTERS AND YOU ARE TALKING microprocessors -- the tiny silicon chips that are the PC's "brains." Talk microprocessors and you are talking Intel. The company, based in Santa Clara, California, is the world's leading PC-brain maker. Part of Intel's success has been its ability to stay a step ahead of the chip manufacturers making cheaper versions of Intel's high- performance product line. One of these is Advanced Micro Devices Inc. (AMD), based in nearby Sunnyvale, which has just scored a coup in the constantly changing world of chip competition: a judge overturned a jury...
This is the vision that has the best minds from Madison Avenue to Silicon Valley scrambling for position at the starting gate. The telephone companies, with their switching networks already in place, want to build the superhighway and control what travels over it. The cable-TV companies, with their coaxial systems, think they should own the right-of-way. Computer companies such as IBM, Hewlett-Packard and Sun want to build the huge file servers that will act as video and information libraries. Such software companies as Microsoft and Apple want to build the operating systems that will serve...
...Aksay. "Yet the shell is as strong as the most advanced man-made ceramics." And if a simple stone-and-mortar design can turn an intrinsically chalky substance into a tough coat of armor, exclaims Aksay, just think of what it might do for materials like aluminum oxide and silicon carbide that are heat resistant but tend to fracture easily...
...stock goes up, the employee's rights to buy shares at the older, fixed price become more valuable. While stock options are rare in countries such as Japan and Germany, about 90% of U.S. firms provide them to their senior-level executives. Some companies -- such as PepsiCo, Pfizer and Silicon Graphics -- offer options to all employees, from the mail room to the boardroom. U.S. executives cashed in some $4 billion worth of stock options last year, in contrast to $2.1 billion...