Word: silicones
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...measure, approved by the Senate two weeks ago and expected to be signed soon by President Reagan, is meant to safeguard the years of research and the tens of millions of dollars that it takes to create a chip that can pack several hundred thousand electronic circuits onto a silicon sliver smaller than a fingernail. One target of the legislation: the Japanese, who have become the world's No. 2 chipmakers after the U.S., partly by duplicating American designs...
Some industry observers are dubious about the prospects of a happy marriage between IBM, a huge company that is famed for its buttoned-down, highly regimented managerial style, and Rolm, a 15-year-old firm nurtured in the free-spirited environs of California's Silicon Valley. Said Ulric Weil, an industry analyst for the Morgan Stanley investment firm: "History shows that acquisitions of this type, when you mix corporate cultures, don't work. IBM is taking a big risk." Rolm employees set their own work hours; a million-dollar recreation center at the firm's campus-like...
...company is promoting the mats with a $1 million TV ad campaign, and hopes to sell 500,000 by Christmas. Orders are already tumbling in from K mart stores across the country. Tucked inside the packages will be catalogs featuring matching T shirts, bandannas, armbands, knee pads and silicon wax to make spinning easier. A Pennsylvania firm, Apex International, has introduced a six-piece break-dancing kit for $20 that includes a folding mat, padded gloves, a glossary of the lingo and a 30-minute cassette of instructions and music...
...estimates that some 30% of U.S. teen-agers have tried break dancing. The company does not estimate how many of them may have broken an arm or a leg in the process. But would-be breakers no longer have to risk aches and sprains to get their kicks. A Silicon Valley firm, Epyx, has marketed a video game called Breakdance. Its joystick-controlled hero, named Hot Feet, knows more than 400 different moves...
...Silicon Valley is the Yuppie stronghold, and the computer boom has contributed significantly to the renewed faith in American ingenuity and, more broadly, in the American dream of boundless opportunity. The country's economic future, when viewed through a silvery high-tech scrim, does indeed look exciting. Moreover, the 21st century seems to be mingling with the 19th: entrepreneurism, led by the high-tech vanguard, has been imbued with a quasipatriotic urgency...