Word: silicones
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...success story could have come from California's Silicon Valley. Three young, blue-jeans-clad engineers tinkered with computer ideas in a garage and eventually designed a successful desktop machine. Their company, Scopus, grew so rapidly that by 1983 it had sales of $26 million. But this is not just another California start-up-to-success story. Housed in a modest concrete building, the eight-year-old firm operates out of a rundown industrial neighborhood on the outskirts of Sao Paulo, Brazil's biggest city...
...that makes up a computer, and software, the programs of instructions that tell computers what to do. And while the hardware is visible and tangible, the child knows that software is the soul of the machine. Without software, a computer is little more than a hunk of plastic and silicon that might as well be used as a doorstop. A computer without software is like a car without gasoline, a camera without film, a stereo without records. This year Americans will spend an estimated $65 billion on computers of all kinds. They will lay down an additional $16.2 billion...
...programs, which keep the family budget, help with students' homework, play computer games or do financial planning. These programs usually come on a so-called floppy disc, a piece of plastic about the size of a 45-r.p.m. record. They can also be on magnetic tape or a silicon chip inside a cartridge. Sales of applications software for personal computers last year totaled $560 million...
...Seattle-Tacoma International Airport. His gray sweater has patches on the elbows; his shoes are scuffed; his ginger hair flops over a pair of steel-framed glasses. He fidgets with a thick pile of papers that contain preliminary sketches for a new portable computer and technical details for silicon chips that will be used in machines of the late 1980s. The tag on his battered black suitcase reads "William H. Gates, Chief Executive Officer and Chairman of the Board, Microsoft...
While in California, Mitterrand wallowed in American technological know-how, inspecting a solar-powered village in Davis before sitting down with high-powered Silicon Valley executives at Stanford University. The French President was rapt when Whiz-Kid Steven Jobs, co-founder of Apple Computer Inc., explained how venture capital and small companies helped trigger the Silicon Valley boom...