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...youth, perhaps, and the aura of invincibility, keep doing things their way. So the white coats go on when it's time to approve new products. For a few hours, teams of engineers will come forward with their best ideas, hoping to dazzle the most powerful men in Silicon Valley. Google paid crazy money to attract top talent--supercharging the nerd market in the process--and this is the recruits' chance to show the investments were worth...

Author: /time Magazine | Title: In Search Of The Real Google | 2/12/2006 | See Source »

...team of four engineers enters the meeting room, each clutching an IBM Think Pad. They have just 20 minutes: a digital clock projected on the wall ticks it down. You don't go before Brin and Page--joined by CEO Eric Schmidt, 51, the Silicon Valley veteran brought in a few years ago to provide adult supervision--until you have your pitch down. And the way Google operates, you don't have your pitch down until you have the numbers to quantify its superiority. The engineers tell Brin and Page that they can generate extra advertising revenue by adding small...

Author: /time Magazine | Title: In Search Of The Real Google | 2/12/2006 | See Source »

...gauge Google's ability to weather the storms, TIME spent several days at the company's headquarters in Mountain View, Calif. It's a unique experience. Set up in 1998 in a Silicon Valley garage (O.K., that part's familiar), Google inflated with the Internet bubble and then, after everything around it collapsed, kept on inflating. Google's search engine--devised by Brin and Page when they were Ph.D. candidates at Stanford--was better than the rest and, without any marketing, spread by word of mouth from early adopters to, eventually, your grandmother. Search became Google; google became a verb...

Author: /time Magazine | Title: In Search Of The Real Google | 2/12/2006 | See Source »

...defense, it was the Harvard Business School alum’s first attempt at writing a novel, after having spent the past few decades building the famous Silicon Valley venture capital firm, Kleiner, Perkins, Caufield, & Byers. According to Perkins, all profits will be donated...

Author: By Yan Zhao, CRIMSON STAFF WRITER | Title: Capitalist Tackles Romance | 2/9/2006 | See Source »

Hollywood and Silicon Valley have never mixed well. You've got cinéastes vs. nerds, celluloid vs. digital, silicone vs. silicon. Then there is Pixar, the delightfully confounding combination of the two: part high-tech shop, part movie studio. Headed by Apple Computer's Steve Jobs and run by John Lasseter, an animator hailed as the next Walt Disney, Pixar has made exactly six computer-animated features in its 20-year history, from Toy Story to The Incredibles. Every one was a smash. Every one was distributed by Disney, which also shared costs and profits...

Author: /time Magazine | Title: When Woody Met Mickey | 1/29/2006 | See Source »

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