Word: siliconing
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Dates: during 2000-2009
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...industries, and we picture pollution. Smoggy skies, fouled rivers, toxic waste. As we make the transition to a new economy, we imagine that industrial pollution will become a thing of the past. Mobile phones, laptops, MP3 players - they conjure images of spotless semiconductor factories and the eternal summer of Silicon Valley where the digital economy was born...
...losing Cohler has got to be a real blow to the service. He's got tons of smarts and maturity and came to Facebook via LinkedIn, a social network for business users he helped Reid Hoffman, the legendary Silicon Valley entrepreneur, found. "He's the soul of Facebook," one Valley insider, who knows Cohler and works closely with Facebook, told me. "He is driving the service, the user experience. That's his thing...
Either way, there may be room for almost everyone as the solar market grows and cheaper thin film eats into the share held by crystalline silicon. "I've had three tours of combat, and this is more exciting than that," says Global Solar's Gering, standing on the floor of his new factory. "I'm a true believer." A limitless supply of clean, cheap energy--if thin film can deliver that, who wouldn't believe...
Nanosolar ceo Martin Roscheisen, who, like many new solar kings, has roots in Silicon Valley, says he can achieve radical cost savings by directly applying photoactive chemicals with an ink composed of nanoparticles. Nanosolar's PowerSheet cells roll off the machines like pages of newspaper in a printing press, at the rate of several hundred feet a minute. Roscheisen, an intense Austrian, says Nanosolar's first 18 months of production have already been purchased. "We're looking for a 35% market share in the next couple of years," he says. "The simple truth is, we can scale a lot more...
...First Solar scaled production up, it was able to bring its costs down. Solar producers measure their costs in terms of dollars per watt of energy produced, a formula that's a combination of the cost of producing a module and its power efficiency. Right now the best crystalline-silicon makers can sell modules at $3 to $4 a watt; First Solar can sell at around $2.40 a watt, a price the company expects to reduce steadily. "They've really pushed this industry over the threshold," says Travis Bradford, author of The Solar Revolution. "They possess great technology...