Word: siliconing
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Dates: during 2000-2009
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...Zuckerberg’s failed HotOrNot.com spin-off, Facemash.com, became an internet phenomenon in the same boat as multimillion dollar companies like Friendster and Tribe. And a sophomore computer science concentrator in Kirkland House, his detail-oriented roommate, and a mutual friend with an eye for business became Silicon Valley executives—de facto CEO, project manager, and CFO, respectively...
...Silicon Valley romanticism also motivated Zuckerberg’s move to California. “Palo Alto was kind of like this mythical place where all the techs used to come from,” he says. “So I was like, I want to check that...
...large, even at an event stuffed with corporate Pooh-Bahs and heads of state. Now, holed up in her Los Altos Hills, Calif., home and protected by three security guards, she fielded e-mails from well-wishers and contemplated her next career move--just like so many other cashiered Silicon Valley denizens in recent years. Only none of them had made as big a thud...
...board of directors at Hewlett-Packard had admired many things about their star CEO. Asked to bring change to the doddering Silicon Valley giant, she pursued the task fearlessly, her efforts culminating in a controversial merger with Compaq. Asked to inject pizazz into HP's pedestrian marketing, she overhauled it right down to the corporate logo. Asked to create a strategic vision for a company that had none, she came up with dazzling insights into "transformational trends" and a hyperdigital future in which HP would serve consumers and corporations at every stage. But the board ultimately concluded that Fiorina...
...certain respects, Fiorina did exactly what she had been asked to do. Hewlett Packard is Silicon Valley's alpha company, founded in a garage by Bill Hewlett and Dave Packard in 1938, when the area had far more peach trees than programmers. HP first produced oscilloscopes, then expanded to other testing and measuring instruments. It was a pocket-protector paradise, its culture defined by the HP way: paternal, collaborative, entrepreneurial, community minded and inconspicuous...