Word: silk
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Nathan's experience as a businessman is limited, although he started early enough; at eight he ran a newspaper route. Later he sold silk stockings to help himself through the University of Pennsylvania. From there, he went directly into the Government, where he burgeoned as a New Deal statistician. He advocated all-out production before the war when even the Army was still moving with caution...
...what degree such sales were due to faith, hope and advertising, and to what degree to U.S. book clubs. The clubs' tremendous sales machines, oiled with the prestigious praise of people like Dorothy Canfield Fisher and Christopher Morley, were built to sell literary goods whether they were silk purses or sows' ears. In the marts of trade, if not of letters, 20 or 30 book clubs were in bustling operation, and the top two-Book-of-the-Month and its tawdrier sister, Literary Guild-together claimed nearly 2,250,000 "members," i.e., consistent buyers of wares. Among...
...magazine . . . consists of 325 large quarto pages, of which no less than 15 are given up to articles on world politics, literature, etc. The rest consists entirely of pictures ... of ball dresses, mink coats, step-ins, panties, brassieres, silk stockings, slippers, perfumes, lipstick, nail polish-and, of course, of the women, unrelievedly beautiful, who wear them or make use of them...
Rough, religious Americans of the 17th Century had a handful of homemade rules of etiquette that were ambitious ("Cloath your selves with the Silk of Piety, the Satin of Sanctity, the Purple of Modesty . . .") and sometimes blunt ("Fish and visitors stink in three days"). By the 18th Century, they had learned to plagiarize the French and English rule-books, after carefully tossing out all that smacked of aristocratic cynicism...
...shop is the same in which she started by having silk printed to her own design, hiring girls to turn it into ties. She believed that men liked 1) bright ties as the only sartorial way of expressing themselves and 2) ties that told a story...