Word: silks
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Dates: during 1950-1959
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There were 22 pages of buggies in the 1896 book, none in 1933; the famous Covered Wagon went thataway permanently after the 1923 catalogue. "Radio apparatus" made its debut in 1919 under "Telegraph instruments." Silk stockings showed up in the 1912 catalogue for the first time, with the warning: "Treat them carefully." Pajamas made a coy appearance in 1899 for men only; twin beds appeared in 1921. Women's fleece-lined bloomers and men's congress gaiters (high shoes with elastic inserts, no laces) held on as late as 1939, then followed the fur derby into history...
...with the Western world's finest, charge around $17 per day for an air-conditioned double room with meals, and serve splendid Indian food, e.g., curried shrimp, Tandoori chicken fried with spices. What to buy in India: fine carved ivory, emeralds and other gems well under U.S. prices, silk scarves and $10 saris, which local dressmakers turn info evening dresses for $40 v. $150 for sari dresses in the U.S. Average touring cost: about $26 per day per person...
...across the causeway to the Malayan mainland for a view of the Sultan of Johore's famed palace. Singapore's best hotel is the renowned Raffles, where rates average $20 per day for a double room v. $15 elsewhere. Best shopping bets: jade, Chinese scrolls and painted silk. Average tourist expense in Southeast Asia: $30 to $50 per day per person...
Turning Tide. From an office in an unheated, half-bombed-out, two-story building in Tokyo she began a campaign to persuade Japanese silkmakers to advance raw silk to Japanese manufacturers who agreed to fabricate wider, better fabrics...
...tide turned in 1950 as the world's economy recovered and demand increased for more luxurious, better-feeling fabrics. Orders for silk organdy-lightweight yet stiff enough for full-skirted cocktail dresses-poured into Cohama's Tokyo office. Exports of organdy rose from 35,000 yds. in 1949 to 1,600,000 yds. in 1951. When the organdy phase faded, others replaced it: silk faille shipments went from 30,000 yds. in 1950 to 500,000 yds. in 1955; silk print shipments soared...